IRVINE, Calif. -- PumpTop TV, a leading nationwide digital media network located at-the-pump, has made a deal with MovieSet.com, a movie website, to provide content from movies in various states of productionfrom green light to distribution. This is the first time ever that movie fans will be able to witness production location shoots from big-screen titles when they are pumping gasoline. MovieSet.com allows fans to track a movie's progress on the web with an interactive social networking environment layered over video showing the actual movie production.
One of the first "[image-nocss] production previews" focuses on King of Fighters starring Sean Faris, Will Yun Lee, Maggie Q, Ray Park and Bernice Liu. The movie is directed by Gordon Chan, known for directing martial arts movies including The Medallion starring Jackie Chan. King of Fighters is a live-action feature based on the video game franchise of the same name. The story is based on the last surviving descendants of three legendary clans who are continuously transported to other dimensions to test their martial art skills against an evil force that seeks to invade and infect the real world.
Doug Woo, executive vice president of AdtekMedia, the parent company of PumpTop TV, said, "The content from MovieSet.com gives the PumpTop TV audience a 'first look' at upcoming films that they cannot see anywhere else. MovieSet.com's unique, bite-sized content fits perfectly with our programming goalsit's fast, fresh and fun content for people on the go. Movie fans will see a short clip of an upcoming film created during its actual production. Moviegoers will be able to see what an upcoming film will look like, the actors in full character and get a sense of the script's ambiance. PumpTop TV offers a great way for movie studios to capture an audience when they are not distracted."
Colleen Nystedt, president and CEO of MovieSet.com, said, "PumpTop TV expands our reach to fans when they are on the road. MovieSet.com is redefining film marketing, aiming to be the premier online destination for "behind-the-scenes" access to films in production. The addition of PumpTop TV helps deliver targeted metrics to advertisers in exciting new ways."
Available on the PumpTop TV network as well as to private network operators, new technological enhancements can hyper-target consumers and markets via critical criteria such as zip codes, dayparts, in-store sales and content.
PumpTop TV recently announced a joint venture with Outcast, which lets advertisers such as Red Bull, GM and VH1 reach a combined audience of more than 20 million motorists each month on 12,600 screens at gas stations and convenience stores nationwide, including 15 of the top designated marketing areas (DMAs).
Irvine, Calif.-based PumpTop TV is a leading nationwide digital media network located at the pump. Used by major brands such as Audi, Rolaids, Jack in the Box and Best Buy, PumpTop TV delivers a captivated audience of millions of consumers each week via an engaging and fully programmed mix of entertaining content and advertising. The network is owned and operated by AdtekMedia Inc., a leading out-of-home digital media provider that combines inventory management and sales tools for out of home ad units and content insertion. The company has partnered with Westinghouse Digital, one of the leading U.S. LCD TV manufacturers, to develop and deploy all-weather digital signage hardware that seamlessly integrates with AdtekMedia's proprietary network software.
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