YORK, Pa. -- Rutter's Farm Stores has launched the Rutter's Rewards VIP Club, offering members three benefits: the ability to earn and redeem Rewards without using a card, access to exclusive new food ordering technology called Remember Me and the ability to choose VIP Club member-only offers to add to their Rutter's Rewards loyalty wallet.
Once a customer joins the VIP Club at rutters.com, he or she can earn fuel rewards inside the store, or redeem them at the pump, without swiping a Rutter's Rewards card. Instead, he or she can enter a 10-digit phone number ID and 4-digit passcode into the PIN pad.
In addition, Rutter's said it is the only convenience store in the country to bring new technology, called Remember Me, to VIP Club customers. When a VIP logs into the touchscreen food order kiosk using their Phone Number ID and passcode, he or she can save up to 12 orders. The customers can then recall and reorder his or her saved favorites with speed and ease during subsequent visits.
Rutter's Rewards VIP Club also allows members to choose from exclusive, VIP-only offers to be added to their Rutter's Rewards loyalty wallet. To redeem the offers, the customer enters his or her phone number ID and passcode into the register's PIN pad, and the system takes the promotional offer off the transaction automatically.
"One of the requests we received most often from our customers since beginning the Rutter's Rewards program has been to give them the flexibility to use an alternative to the card at the pump," said Derek Gaskins, Rutter's chief customer officer. "We think we've met their request with the launch of the VIP Club, and have exceeded their expectations with the Remember Me technology and the Rutter's Rewards loyalty wallet initiatives."
Rutter's Farm Stores is a third-generation, family-owned business based in York County, Pa. It operates 60 convenience stores throughout central Pennsylvania. The company is a technology leader in the convenience store industry, developing one of the industry's first mobile apps and one of the most robust loyalty programs in 2008.
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