SeeSaw Adds Eight New Digital Ad Networks
Coverage includes c-store, grocery, vending, other retail locations
SAN FRANCISCO -- SeeSaw Networks, a media company offering a major network of place-based digital video advertising, has announced partnerships with eight additional networks. The new networks help consumer packaged goods' advertisers reach the on-the-go audiences of "moms," "millennials" and Hispanic families as they shop in convenience and grocery stores and at other quick snack and shopping destinations.
The eight new networks include Digital Promo Network, InStore Vision, QuickStore24, WNC Checkout, WNC Aisles, RDS Media, BuzzHub Network and Cabco's TV Kart Network.
As [image-nocss] part of the 50 million weekly impressions delivered by the SeeSaw network, the new networks enable SeeSaw to deliver more than 10 million weekly gross impressions at more than 2,500 convenience-oriented locations like convenience stores, malls, grocery stores and snack vending machines located in office buildings, manufacturing complexes, college campuses and hospitals, the company said.
Each of the new networks brings digital video advertising venues and techniques into a person's everyday experience. Digital Promo Network and InStore Vision engage c-store customers with point-of-purchase advertising and in-store promotions. The QuickStore24 At Work Media Network delivers interactive media encompassing advertising and content through video touchscreens centered on high-traffic retail vending systems in a variety of blue-collar and white-collar at-work settings, including break rooms and cafeterias within large offices, manufacturing facilities and health facilities. WNC reaches grocery store consumers where they are primed to make purchase decisions, both in the aisles and at checkout. RDS Media deploys digital video screens in high-end liquor stores. BuzzHub puts interactive advertising kiosks in shopping malls. Cabco's digital shopping carts deliver powerful mobile advertising and touchpoint messaging directly to shoppers at grocery stores as they select their items.
Through its network of more than 40 digital media partners and its proprietary campaign planning and optimization technology, SeeSaw enables advertisers to plan digital video campaigns that deliver more impressions than a spot on a primetime TV program, it said. Using SeeSaw's Life Pattern Marketing approach to intercept people in their daily routineswhere they work, play, socialize, run errands and get healthyadvertisers can reach people when they are most receptive to contextually relevant messages.
Other convenience venues that brand managers and ad agencies are already purchasing through SeeSaw include Transworld Media Inc.'s c-store network; coffee shops, juice bars and Noah's Bagels with Ripple; and gas stations with network affiliates like PetroTV and PumpTop TV.
"In this challenging economic climate, a cost-effective and highly effective way to reach a very targeted audience is more important than ever," said Peter Bowen, co-founder and CEO of SeeSaw Networks.
Digital Promo Network (DPN) owns and operates a digital signage network exclusively for the c-store industry. DPN's proprietary systems match ad content with products and prices for each individual retail location and enable us to measure the impact of point-of-purchase advertisements, in real-time, all of the time. The automation software of the dpNET platform provides the most easily managed digital signage program in the industry.
InStore Vision provides select c-stores with digital systems designed to increase store revenue and profitability while enhancing consumers' shopping experience. The company operates a digital signage network in Philadelphia and the Delaware Valley with plans to expand nationwide. InStore Vision provides advertisers with unique measurements and retail information from the store in addition to displaying their ads simultaneously on two screens in each store. Currently the network reaches more than 1.2 million viewers per month in 36 active locations.
VendMore Systems' Quickstore24 At Work Media Network delivers targeted interactive digital media and promotions to its wireless and fully addressable network of high-volume retail vending systems. Located in break rooms and other high traffic locations in a variety of at-work settings, the Quickstore24 Media Network invites consumers to take a break, snack and view. Delivering unparalleled consumer interactivity, the Quickstore24 Media Network hosts and deploys media from rotating digital banners to interactive broadcast commercials with sound. Clients leverage the Quickstore24 Media Network to collect important consumer information with interactive consumer polls, user surveys and customer acquisition campaigns. Promotional examples include ticket sales, product sampling, instant win games, integrated co-branded sponsorships, instant printed coupons and email campaigns.
WNC, with its WNC Checkout and WNC Aisle, is a full-service in-store TV provider specializing in the grocery industry. With years of experience in both retail and consumer packaged goods, WNC provides the most targeted and customizable network available. For advertisers who want to advertise their products at the point-of-purchase where 70% of decisions are made, the WNC network is both efficient and effective. The grocery retailer and consumer packaged goods advertiser can drive sales through the WNC in-store television network while building brand equity.
The RDS media network is distributed exclusively at fine spirit stores that are destination-shopping experiences. With screens in stores located across several Texas markets, RDS reaches upscale viewers while they shop for high-end wine, liqueurs and gourmet foods. With programming that advertises both products for sales onsite, as well as targeted third-party brands, RDS tailors its content to engage and impress viewers.
BuzzHub Network offers a disruptive, self-service platform that provides marketers an online one-stop shop to place ads on interactive screens at thousands of public locations like malls, airports and movie theaters. BuzzHub's application makes ad-buying and delivery out-of-home more efficient while providing significant data capture, lead generation and branding opportunities.
Cabco TV Kart Network's TV Kart is a one-to-one digital shopping cart network that builds brands and influences shopper behavior at America's premier grocery chains and retailers.