OKLAHOMA CITY -- Love's Travel Stops & Country Stores has reached a deal with SiriCOMM Inc., an applications service provider and nationwide broadband wireless network operator serving the highway transportation industry. Under terms of the agreement, the two companies will work together to deliver value-based services to the transportation industry. A SiriCOMM Wi-Fi Hot Spot will be installed in each of the Love's Travel Stops locations nationwide and Love's will begin selling InTouch subscriptions to its customers as a SiriCOMM value-added reseller.
This new business relationship opens the door for the two companies to provide services to a mutual customer base, they said.
We carefully evaluated Wi-Fi providers and determined SiriCOMM to be the leader in the highway industry, said Dave Frankenfield, director of facility revenue for Oklahoma City-based Love's. SiriCOMM was selected because their business model provides real opportunity for Love's to realize additional revenue through value-based services. Selling InTouch accounts at the cash registers is just the start of new services we anticipate in conjunction with this agreement. Love's looks forward to utilizing this powerful technology platform to provide genuine benefits to our customers.
By providing both network access and a robust application host platform, SiriCOMM delivers a way for all industry stakeholders to interact with information needed on a regular basis.
Joplin, Mo.based SiriCOMM's Wi-Fi Hot Spots are presently installed in 28 states. Adding Love's to the network solidifies SiriCOMM's position as the largest Wi-Fi provider focused on the highway transportation market and brings SiriCOMM's public access hot spot installations close to 400 locations, it said.
SiriCOMM is gaining significant traction in the industry. Its unique network offering provides a real value to travel stop operators like Love's, said Jim Xenos, chief information officer of Love's. In addition to providing customer services, we plan to use their system to provide redundancy for data communications and transactions at all of our stores. Other solutions evaluated don't provide this level of reliability because they typically use the same data infrastructure as our stores.
SiriCOMM will provide an integrated redundancy solution to Love's communication network. The two companies also plan to create joint marketing collateral for both in-store advertising and industry trade events.
The company will install services at Love's Travel Stops over the coming months, with InTouch subscription services being immediately available at each travel stop as the locations come online.
SiriCOMM provides nationwide broadband wireless software and network infrastructure solutions for the commercial transportation industry and government market. It has a vertically integrated technology platform incorporating both software applications and broadband network infrastructure and access. The vertical-specific, enterprise-grade software solutions are designed to help increase profitability, reduce operating costs, improve productivity and operational efficiencies, enhance safety and strengthen security for businesses of any size. Its commercial-grade private network solution is built for enterprises and integrates multiple technologies to enable a high-speed, open-architecture wireless data network for its software applications and Internet access.
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