FINDLAY, Ohio -- Speedway earned the highest marks in the Convenience Store category, ahead of Chevron/Texaco and BP and Shell, which tied, in Corporate Research International's RealPeopleRatings.com, its quarterly customer service survey that illustrates the importance of brand image and customer perception.
A selection of categories and winners included:
Convenience Stores
Speedway Chevron/Texaco BP (tie) Shell (tie)
Fast Food Restaurants
SUBWAY Chipotle Mexican Grill Sonic
Full-Service Restaurants
Olive Garden Texas Roadhouse Outback [image-nocss] Steakhouse
Pizza Restaurants
Papa Murphy's Take 'n' Bake Pizza CiCi's Pizza Papa John's
Supermarkets
Publix Kroger Safeway
Drug Stores
Walgreens CVS Rite Aid "The RealPeopleRatings.com scores give companies another tool to understand how their customers view their business," said Michael Mallett, CEO of Corporate Research International, Findlay, Ohio. "This contributes to a comprehensive understanding of the client and enables the business owners to make adjustments as needed. Looking at the customer experience from all angles is crucial and keeps customers coming back."RealPeopleRatings.com was launched in 2005 by Corporate Research International, a market research firm specializing in mystery shopping and customer satisfaction surveys. The company sends the quarterly surveys as online opinion polls to its pool of panelists; 2,266 panelists participated in this quarter's survey.
Respondents were asked to rate their perception of each business's customer service on a scale of 1-10, with 10 being the highest rating. If a respondent did not have experience with the business, the panelist did not enter a score for that establishment.
Survey respondents represented all regions of the country and completed only one survey each. Respondents spanned all ages, household incomes, education levels, and ethnicity.
Speedway SuperAmerica LLC, a subsidiary of Marathon Oil Corp., is headquartered in Enon, Ohio.
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