CHICAGO -- Foodservice research company Technomic continued its commitment to fighting child hunger in the United States through its support of the annual Dine Out for No Kid Hungry campaign.
This past September, No Kid Hungry month, consumers helped over 9,700 restaurants across the country raise money simply by dining out at participating restaurants, purchasing select items or making a small donation.
To help, Technomic put its foodservice knowledge and expertise to use by conducting qualitative and quantitative consumer and operator research to help No Kid Hungry better understand and communicate the benefits of participation.
"We really enjoy our partnership with No Kid Hungry and highly value the opportunity to help support such a great cause," said Kelly Weikel, director at Technomic and No Kid Hungry volunteer. "It was particularly motivating to see how much both restaurant customers and employees take pride in and are enthusiastic about their personal involvement in the campaign. It provides a perfect example of how social responsibility initiatives can lead to tangible benefits like incremental traffic and higher employee morale."
Here are some highlights of Technomic's research:
- 75% of consumers want more of their favorite restaurants to support No Kid Hungry.
- 73% of consumers strongly agree that No Kid Hungry makes it easy to support a cause they care about.
- 73% of restaurant partners who participated in No Kid Hungry this year say it led to greater employee excitement.
Of particular note is an increasing trend that shows affiliation with No Kid Hungry drives restaurant traffic. Technomic saw a 50% increase from 2014 in consumers (18%) who said they visited a restaurant this September specifically to support No Kid Hungry.
Click here to find out how to get involved.
Technomic, a Winsight company, delivers a 360-degree view of the food industry. Its services range from major research studies and management consulting solutions to online databases and simple fact-finding assignments. Its clients include food manufacturers and distributors, restaurants and retailers, or other foodservice organizations, and various institutions aligned with the food industry.
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