Technology/Services

Wawa Pa. Lottery Update

Stoeckel offers details on chain's lottery experience
WAWA, Pa. -- Earlier this week, Pennsylvania Governor Edward G. Rendell announced a new partnership with Wawa to expand the Pennsylvania Lottery network. After a successful pilot, Wawa has approved lottery sales at all 210 of its convenience stores in Pennsylvania by spring 2011.

(Click here for [image-nocss] previous CSP Daily News coverage.)

Wawa president and CEO Howard Stoeckel joined Rendell for the announcement at a Wawa store in Philadelphia's Chinatown neighborhood.

Pennsylvania Lottery tickets are now available in 68 Wawa stores, and by the end of December, 89 Wawa stores in the greater Philadelphia area, Lehigh Valley, Poconos and northeast Pennsylvania will be selling tickets for instant and terminal-based lottery games.

"Through a partnership with the Pennsylvania Lottery, we are installing self-serve Play Central Terminals in all of our Pennsylvania stores that offer instant tickets and online games, like Powerball, through an easy touchscreen system," Stoeckel said on his "Bird's Eye View" blog.

He offered some background on Wawa's history with lottery: "Some of our longtime customers may recall that we've been down this road before. In response to demand from our customers, we've experimented with traditional lottery programs throughout the years. Our early attempts taught us that our customers on the go want to get in and out of our stores quickly. Although demand for lottery tickets was high, customers didn't want to be slowed down when jackpot values climbed high."

He added, "At the same time, we continued to hear from those customers who, unable to satisfy their lottery needs at Wawa, expressed frustration at having to make a separate trip for it. We've struggled over the years to provide the added convenience of lottery ticketing at our stores without interrupting our fast, hassle-free shopping experience. Thanks to a culture committed to change and innovation and to a wonderful partnership with the Pennsylvania Lottery Commission, we've now developed a solution that brings the lottery to our PA customers without compromising our value proposition and commitment to simplifying our customers' lives."

Click hereto read the full blog post.

Privately held Wawa, headquartered in Wawa, Pa., has more than 570 c-stores throughout Pennsylvania, Delaware, Maryland, New Jersey and Virginia.

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