Through billboards, [image-nocss] banners and full-page newspaper ads in select New Jersey markets, Wawa will alert customers to be on the lookout for credit surcharges and draw attention to a price structure that can be confusing. The advertising campaign will take place in Sicklerville, Blackwood, Williamstown and Turnersville, N.J.
"At Wawa, we are committed to simplifying the lives of our customers, and in some cases, this means making concepts as easy to understand as possible," said Howard Stoeckel, Wawa's president and CEO. "We realize people might not be aware that they are paying more for gasoline when using credit and that retailers may be advertising their cash price, not the price customers will actually pay if they use a credit card. We are encouraging people to pay attention to the fine print, and let all customers know that there is never a surcharge for paying for fuel with credit at Wawa."
Wawa has a long history of avoiding surcharges going back to 1995, when the first ATMs were installed in stores, and Wawa refused to apply an upfront surcharge to our customers. Since then, Wawa has remained committed to offering one low price for both cash and creditand never imposing a credit surcharge.
"We believe in pricing that is fair and simple to understand, which is consistent with our core purpose and our core values," said Stoeckel. "We will continue to be driven by our desire to delight our customers by providing the best pricing possible for fuel and other products that we carry."
Wawa, Pa.-based Wawa operates more than 560 convenience stores in Pennsylvania, New Jersey, Delaware, Maryland and Virginia.
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