WEST DES MOINES, Iowa – Convenience-store chain Yesway has selected Fidelity Express as its in-store provider of money orders and walk-in bill payments.
The services in Yesway stores will add new, local payment avenues for consumers who need extended business hours to take care of essential payments. Yesway clerks will help customers purchase a money order or make a bill payment in a matter of seconds at the service counter.
“Our growth plan at Yesway requires an experienced financial services provider who can offer convenient money order and walk-in bill payment services to our customers, wherever we are located,” said Tony Sparks, Yesway vice president of merchandising. “Given their longstanding reputation in the industry as being service-oriented, efficient and flexible, we believe Fidelity Express is the best choice for Yesway and our customers. We are pleased to deliver this added value to our customers’ experience.”
“Yesway’s expansion outlook paired with Fidelity Express’s ability to quickly mobilize services makes for a dynamic combination,” said K. Neal Barker, director of sales and marketing for Fidelity Express, Sulphur Springs, Texas. “We share a common commitment to convenience and appreciate Yesway’s promise to make life easier and each day a bit more pleasant for everyone who visits their stores. Our team is excited to serve these consumers right where they live and work.”
Fidelity Express, established in 1988 as a division of GSC Enterprises Inc., processes millions of walk-in bill payments and money-order sales each year for consumers who visit their neighborhood payment locations in supermarkets, convenience stores and other retailers in 20 states and the District of Columbia.
BW Gas & Convenience, doing business as Yesway, is based in West Des Moines, Iowa. It has more than 30 c-stores in Iowa, Kansas, Texas and Oklahoma. Yesway said it plans to acquire, improve and rebrand 500 convenience stores in selected regions of the United States over the next several years.