C-store services news for the convenience store retail industry.

How a relaunch or reinvention can reinvigorate your brand

Brought to you by Paytronix. Rewards programs are effective marketing tools. They enable you to engage with and motivate customers to visit and spend more at your convenience stores. However, rewards programs need to be updated and refreshed from time to time to match your current strategic focus...

Steps to help drive more traffic from the pump through the front door

Brought to you by Paytronix. On average, 300 people visit a convenience store’s gasoline pumps a day, but only 35% of those customers step foot inside the store. Rest assured that you are not unlike other marketers who dream of solving this dilemma. We all know that margin mostly lives in the store...

Pilot Flying J restrooms star in new ad campaign

KNOXVILLE, Tenn. -- Pilot Flying J has released a new advertising campaign featuring its restrooms, reported Adweek . In the brand’s new 30-second TV spot and in one of its four new print ads, the commode is the best seat in the house, said the report. The restroom was a necessary thing to...

Brings loyalty program to East Coast c-stores
Will help truckstop, travel-center operators maintain tanks, equipment
With addition of Apple Markets, relationship includes all 289 mid-Atlantic stores
Deepens ties with U.S. Bank’s Voyager
Distributor heralds significant expansion of relationship with Couche-Tard
Major c-store retailer joins 7-Eleven in offering package pickup points
C-store retailer made lead $3 million gift