Snacks & Candy

All Things Jerky

Dundee Jerky Outlet & Marathon Gas Station draws in customers
DUNDEE, Mich. -- The Dundee Jerky Outlet & Marathon Gas Station opened recently in Dundee in southeastern Michigan, next door to a Cabela's outdoor and sporting goods store. The transformation from a "very nice but ordinary" convenience store to the Dundee Jerky Outlet has attracted thousands of new customers, according to co-owners Sam Kassem and Mike Abdullah. "We knew we had the right location, now we have the right store set up and products," said Abdullah. "Paul Lyons came to us with the Dundee Jerky Outlet concept and the store sales just took off."

The product lines [image-nocss] are all about foods for hunting, fishing, camping and hiking with a main focus on jerky. It is an extensive selection of jerky: bulk jerky, spiced jerky, game jerky, fresh refrigerated jerky and jerky souvenir gift packs. "People who used to drive by on the way to Cabela's are coming in to buy jerky, sausages, cheese curdsall kinds of snacks," according to store co-owner Lyons. The location offers a sampling program.

Other select retail items include hot sauces and relishes, flavored peanut butter, flavored peanuts, popcorn and pretzels, game meats, homemade fudge and assorted cheeses.

The smokehouse-themed d acor has a simple but very friendly "Northern Michigan" feel, the owners said. The floors are covered in a colorful rustic tile; spacious granite counters are used for customer convenience and a mounted buffalo adorns the wall.

The Dundee Jerky Outlet & Marathon Gas Station hosted fuel supplier Atlas Oil Co.'s Customer Appreciation Event in June 2008. The event was a huge success, complete with games, prizes, balloons, live WJR-AM remote radio, branded credit card program solicitation, and cool mobile marketing units with free food and beverage products, as well as a Marathon celebrity meet and greet by professional angler and guide Art Ferguson. Atlas Oil, headquartered in Taylor, Mich., hosts events as a way to increase public awareness and say "thank you" to its retail petroleum dealers.

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