EMERYVILLE, Calif. -- The latest innovation from Clif Bar will get an exclusive run at Target this spring.
Clif Kid, maker of organic snacks for children, is introducing a new addition to its lineup, Clif Kid Zbar Fruit + Veggie. This certified-USDA-organic snack contains whole grains and a blend of fruit puree concentrate and vegetable powders, aiming for the taste kids want, with the nutrition parents desire.
“We carefully crafted these bars as a fun way to introduce kids to a variety of fruit and vegetable flavors that expand their palates,” said Shirin Belur, Clif Kid brand manager.
The soft and chewy bars are available in three flavors: Awesome Orange (carrot, mango and orange), Keen Green (apple, sweet potato and spinach) and Purple Power (sweet potato, beet and berry). The sweet flavors and bright colors, which are derived from fruit and vegetable extracts, help build positive fruit and veggie experiences for kids, the company said.
In addition to being organic and non-GMO, the bars also contain 10 to 11 grams of whole grains, are an excellent source of calcium and a good source of fiber3, They do not contain high-fructose corn syrup, artificial flavors or synthetic preservatives.
Clif Kid Zbar Fruit + Veggie bars are available exclusively at Target and were developed for the 2016 Made to Matter—Handpicked by Target program, which features a collection of 20 purpose-driven brands with an emphasis on meaningful product innovation. The suggested prices is $4.99 per 5-count box.
Emeryville, Calif.-based Clif Bar & Co. crafts energy food with organic ingredients. Its lineup includes the Clif Bar energy bar, Luna and Clif Kid brands.
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