Hostess, Mars Team Up for Mashup

Snack cake, candy combo intended to ‘elevate the brownie experience'

Hostess Brownies Mars M&M's Milky Way candy snack cakes

KANSAS CITY, Mo. -- Hostess and Mars Chocolate North America have come together to offer two new snacks hitting stores nationwide this month: Hostess Brownies made with M&M’s chocolate candies and Hostess Brownies made with Milky Way pieces.

“With brownies being such an important segment of the category, we set out to elevate the brownie experience with the Hostess brand, and in doing so, co-branded with Mars through a strategic licensing deal,” said Burke Raine, Hostess' chief marketing officer.

The Hostess Brownies made with M&M’s feature a rich brownie with M&M’s swirled inside and a chocolate fudge frosting finished with a sprinkling of milk chocolate M&M’s.

The Hostess Brownies made with Milky Way feature a soft chocolate brownie and smooth topping of caramel icing finished with a layer of Milky Way candy bar pieces.

Hostess Brownies made with M&M’s and Hostess Brownies made with Milky Way, developed through a licensing partnership between Hostess and Mars, are now available in stores.

Mars Chocolate North America, a unit of Mars Inc., is based in Hackettstown, N.J. Mars Inc., McLean, Va., has net sales of more than $33 billion and six business segments: Chocolate, Wrigley, Food, Drinks, Symbioscience and Petcare. Chocolate brands include M&M's, Snickers, Dove, Galaxy, Mars, Milky Way and Twix. Wrigley brands include Doublemint, Extra, Orbit and 5 chewing gums; Skittles and Starburst candies; and Altoids and Lifesavers mints.

Hostess Brands LLC, Kansas City, Mo., is one of the largest packaged-food companies focused on developing, manufacturing, marketing, selling and distributing fresh-baked sweet goods in the United States. It produces a variety of snack cakes, including Twinkies, CupCakes, Ding Dongs, Ho Hos, Donettes and Fruit Pies.

Hostess Brands has just entered into a deal with Gores Holdings Inc., a special-purpose acquisition company, to introduce Hostess as a publicly listed company.