Katy Perry Partners with popchips

Pop star invests in snack company, becomes new face of brand

SAN FRANCISCO -- Snack brand popchips has announced that Katy Perry, global pop superstar and long-time fan of the brand, has joined popchips as an investor and ambassador that will include being featured in the company's first national advertising campaign launching this fall.

The partnership combines Perry's style and personality with the grassroots brand.

"I remember it was late at night, and I was craving a midnight snack without the guilt," said Perry. "The bag stood out in the minibar, and I was pleasantly surprised when I read the back of the label and saw that it was a healthier choice. I was hooked after my first bite. When I discover something good, I want to share it with everyone I know, so I tweeted about it; popchips came to me, and I've decided to invest in popchips and join the team as a creative partner."

"We're thrilled to have one of the music industry's most creative, charismatic and driven stars join the popchips team," said Keith Belling, co-founder and CEO of popchips. "Her personality and passion are a fantastic fit for the brand, and we look forward to working together to take our brand to the next level."

Launched in 2007, popchips are now available at more than 20,000 retailers across North America and the U.K., including Whole Foods, Safeway, Waitrose, Target, Kroger, Wegmans, Costco and other independent specialty chains, as well as on Amazon.com.

San Francisco-based popchips are a naturally delicious line of popped chips with all the flavor and less than half the fat of fried chips, the company said.