NEW YORK -- On July 4, Kellogg’s opened Kellogg’s NYC, its first permanent brick-and-mortar café, which will serve dishes featuring Kellogg’s cereals combined with other ingredients.
“Kellogg’s NYC will be a destination that reminds guests of home and drives new curiosity around the cereal bowl,” the company said.
Kellogg’s has partnered with chefs Anthony Rudolf, Sandra Di Capua and Christina Tosi to develop some of the café’s menu items.
“We’ll give guests a chance to experience cereal, something they’ve been connected to their entire lives, in a completely new way,” said Rudolf.
The all-day menu includes breakfast items, evening snacks and ice-cream treats.
Milk-based creations:
- Pistachio Lemon: Kellogg’s Special K Original, Kellogg’s Frosted Flakes, pistachios, lemon zest and thyme.
- Berry Me in Green Tea: Kellogg’s Rice Krispies, fresh strawberries and green tea powder.
- The Chai Line: Kellogg’s Crispix, fresh peaches and chai tea powder.
Ice-cream-based creations:
- Life in Color: Kellogg’s Froot Loops, lime zest, marshmallows and passion fruit jam.
- Honey Buzz: Kellogg’s Honey Smacks, honey, toasted pecan and banana chips.
- You’re Cracklin’ Me Up: Kellogg’s Cracklin Oat Bran, dried cranberries, white chocolate and toasted coconut.
Customers also have the option to creatively customize their dishes by incorporating dozens of toppings, and they can also choose from an assortment of juices and coffee from artisanal purveyors.
The café will have dine-in or carry-out options, and Kellogg plans to launch a delivery service later in the year. Menu items range from $6 to $8 and will rotate every three months.
Kellogg’s brands include Kellogg’s, Keebler, Special K, Pringles, Kellogg’s Frosted Flakes, Pop-Tarts, Kellogg’s Corn Flakes, Rice Krispies, Cheez-It, Eggo, Mini-Wheatsand more. With 2015 sales of $13.5 billion and more than 1,600 foods, Battle Creek, Mich.-based Kellogg is the world’s leading cereal company; second largest producer of cookies, crackers and savory snacks; and a leading North American frozen foods company.
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