Kellogg's, Convenience Retailers 'Share Breakfast'

Gate, Holiday, Pantry, Thorntons host HQ events to help fight childhood hunger

ELMHURST, Ill. -- With the goal of sharing one million breakfasts with kids throughout America who might otherwise go hungry, Kellogg served up breakfast at the corporate headquarters of several major convenience store chains. Breakfast leader Kellogg's and Action for Healthy Kids, America's largest nonprofit volunteer organization working with schools, families and communities to help kids be healthy and ready to learn, sponsored the third annual "Share Breakfast" campaign.

Kids who eat breakfast generally have more energy and focus for learning, yet nearly one in five children across our communities go without breakfast. To change this statistic, Kellogg partnered with its c-store retailers to help set the table for success for kids everywhere.

During National Breakfast Week, held March 4 -8, Kellogg hosted Share Breakfast events at the headquarters, of chains including Gate Petroleum, Jacksonville, Fla., Holiday Stationstores, Bloomington, Minn., The Pantry, Cary, N.C., and Thortons, Louisville, Ky.

For every breakfast an employee shared Kellogg donated money to Action for Healthy Kids to help increase school breakfast participation. Donations were significant when roughly 1,000 c-store associates attended and enjoyed nutritious Kellogg's cereals, toaster pastries and other items.

The Kellogg Co., Battle Creek, Mich., is the world's leading producer of cereal, second largest producer of cookies and crackers and the world's second largest savory snacks company. In addition, Kellogg is a leading producer of frozen foods. With 2011 sales of more than $13 billion, these brands include Cheez-It, Coco Pops, Corn Flakes, Eggo, Frosted Flakes, Kashi, Keebler, Kellogg's, Mini-Wheats, Pop-Tarts, Pringles, Rice Krispies, Special K and more.