Oracle of Omaha Auctioning Off See's Tour

Warren Buffett promises personal tour of candy factory

Warren Buffett See's
Warren Buffett

OMAHA, Neb. -- Channeling Roald Dahl's Willy Wonka, billionaire Warren Buffett is auctioning off an all-you-eat tour of the See's Candy factory in California to benefit an education nonprofit organization, reported the Associated Press.

Bidding had already reached $30,000 by Monday, but it remains to be seen whether the final price of this auction will rival the annual auction of lunch with Buffett which routinely tops $1 million.

The online auction that runs through Aug. 13 will benefit Communities In Schools of Los Angeles. It is being offered on the website.

Buffett says he will teach the auction winner the proper way to eat a bonbon during the half-day tour.

Buffett's Berkshire Hathaway conglomerate has owned Carson, Calif.-based See's Candy since 1972, and he spends hours munching on See's treats while answering questions at Berkshire's annual meetings, said AP.

The fine print on the candy auction site promises only a meeting with Buffett where the winner can take a picture with the renowned investor and get something autographed, said the report.

Omaha, Neb.-based Berkshire Hathaway Inc. owns approximately 80 subsidiaries, including Dairy Queen and Temple, Texas-based grocery, convenience store and foodservice distributor McLane Co. Inc. It also has major investments in such companies as Coca-Cola Co. and Wells Fargo & Co.