Tech Coming to Candy Show
NCA’s Sweets & Snacks Expo to feature future of retail, snacking innovation
CHICAGO -- Experts from the Consumer Electronics Show (produced by the Consumer Technology Association), Canadean and the Center for Advancing Retail & Technology will each present to Sweets & Snacks Expo attendees on the latest advancements taking place in retail.
The event will be held Chicago’s McCormick Place May 24-26, 2016. All three sessions will be held at the Expo’s new Discovery Theater, which will host more than 130 new exhibitors and is home to Innovation Avenue.
Jack Cutts, CTA’s director of business intelligence, will speak about the latest advances in electronics, sensors and other technologies aiming to reshape the retail strategy for all types of goods, including candy and snacks. He will share the latest findings from the world’s largest trade show, CES. He will provide a look into the future including insights on how retailers use data to help micro-target shoppers, a peek at next-gen video technology that will revolutionize displays as well as augmented reality's role in retail.
Tom Vierhile, Canadean’s innovation insights director, will explore global new product innovation trends that are taking the confectionery and snack markets to new levels. This highly engaging session will highlight new consumer flavor preferences that are driving innovation in snacking, as well as how manufacturers are balancing the sensory and emotional demands of global consumers.
CART will highlight technology available today that will drive basket size, increased shopping trips and improved shopper loyalty. Attendees will learn why retailers need to consider how marketing personalization is the new loyalty, and why shopping analytics give brick-and-mortar retailers a true view of shopper behavior.
“We know product and technology innovations are top of mind to our attendees,” said Barry Rosenbaum, Expo chairman and president of Nassau Candy Distributors Inc. “By attending our 20 minute learning labs during Expo, retailers can take away actionable insights on how to keep relevant with their shoppers given the latest advancements in the marketplace.”
New for 2016, the Discovery Theater will host sessions focused on innovation and snacking, while the Sweet Insights Theater will focus on the latest in confectionery and specialty.
NCA’s Sweets & Snacks Expo attracts thousands of prequalified candy and snack retail and wholesale customers representing nearly every distribution channel from the largest global retail chains down to small, independently-owned candy shops.
The National Confectioners Association is the trade organization representing the $35 billion U.S. confections industry. NCA and its members value the fun and enjoyment of chocolate, candy, gum and mints, serving as a transparent and trustworthy source while building and promoting a responsible industry.