TNT Marketing Becomes Equal Partner

C-store channel deal for Merisant

ARLINGTON, Texas -- Merisant, maker of Equal zero-calorie brand sweetener, has chosen national convenience store broker TNT Marketing to represent its products to c-stores nationally.

The name recognition and brand reliability will work to everyone's advantage as TNT Marketing adds Equal to its product lineup, said TNT president Kennith Fries.

Equal, a major sweetener in foodservice, is celebrating its 25th anniversary in 2007.

Merisant is a global player in the sweetener industry, marketing 19 sweetener [image-nocss] brands in more than 100 countries worldwide. The privately held company is headquartered in Chicago.

Arlington, Texas-based TNT Marketing is a major sales and marketing organization in the c-store industry, representing many recognized consumer products in top c-store categories, including automotive, beverages, foodservice, frozen foods, grocery, general merchandise, HBC, and salty and sweet snacks. Bayer, ConAgra, Dole, General Mills, Mattel, Playtex, Procter & Gamble (Duracell/Gillette) and Trojan are among the category-leading brands in the TNT Marketing portfolio.

TNT Marketing's c-storologists maintain established partnerships with c-store wholesalers and retailers nationwide.