HACKETTSTOWN, N.J. -- As the first bags of fan-favorite M&M's Crispy Chocolate Candies begin to hit store shelves this month, and with nationwide distribution available in January, fans in New York City received an exclusive first taste, with the help of a very special guest.
Actress and singer Vanessa Williams--the voice behind M&M's Brand character Ms. Brown--joined the brand at M&M's World New York to celebrate the first batches of M&M's Crispy available on store shelves.
Williams ceremoniously cut a ribbon across a special shelf stocked with M&M's Crispy, and handed out samples to lucky store guests, helping make the holiday season a bit sweeter. In addition, Williams unveiled new tubes on the famous M&M's World Candy Wall filled with M&M's Crispy, which allows guests to buy their favorite variety in bulk, and mix-and-match with other M&M's varieties and colors.
In October, Mars Chocolate North America announced that after a decade of petitions and pleas from fans, the company is officially bringing back M&M's Crispy. M&M's Crispy feature a delectable, crispy center covered in rich, creamy milk chocolate, enclosed in a colorful candy shell. This crispy, crunchy and delicious treat is featured in a new, eye-catching, bright green bag.
"The return of M&M's Crispy is a tribute to the incredible passion of our fans – and an opportunity to introduce this delicious product to a new generation," said Seth Klugherz, senior director for M&M's Chocolate Candies. "We're excited to partner with Vanessa for this next special moment, and look forward to continuing the momentum as fans get the beloved product in their hometowns."
M&M's Crispy will be widely available at retailers beginning in January 2015 in Singles (1.35 oz.), Sharing Size (2.83 oz.) and Medium Laydown Bags (9.9 oz.). M&M's World stores in Las Vegas, Orlando and Henderson, Nevada, will host special M&M's Crispy sampling opportunities throughout the month of December before product becomes widely available in January.
Mars Chocolate North America, a unit of Mars Inc., is based in Hackettstown, N.J. Mars Inc., McLean, Va., has net sales of more than $33 billion and six business segments including Petcare, Chocolate, Wrigley, Food, Drinks and Symbioscience.
Mars brands include Petcare (Pedigree, Royal Canin, Whiskas, Banfield Pet Hospital, Cesar, Sheba, Dreamies and Nutro); Chocolate (M&M's, Snickers, Dove, Galaxy, Mars, Milky Way and Twix); Wrigley (Doublemint, Extra, Orbit and 5 Chewing Gums, Skittles and Starburst and Altoids and Lifesavers mints; Food (Uncle Ben's, Dolmio, Ebly, Masterfoods, Seeds of Change and Royco); Drinks (Alterra Coffee Roasters, The Bright Tea Co., Klix and Flavia); and Symbioscience (Cocoavia and Wisdom Panel).
Members help make our journalism possible. Become a CSP member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.