Snacks & Candy
Annual forecast predicts high-tech and high-speed factors to increase the speed of new-product introductions
Brand demonstrates goodwill, brand building with new video campaign
NEW YORK -- Kind Healthy Snacks is making good on its name, generating goodwill while hoping to achieve greater brand equity and increased market share. On a mission “to make the world a little kinder one snack and one act at a time,” the New York-based healthy-snack-bar company launched a video...
Better-for-you snack company picks newest channel partner
EMERYVILLE, Calif. -- Clif Bar & Co. has appointed Crossmark Inc. as its newest broker for the convenience channel in the United States. “Crossmark brings a deep understanding of insights and analytics, which is becoming more important in today’s competitive marketplace,” said Karin Thrift,...
How a busy year of consolidation is affecting the c-store snack and candy set
Some unique tactics to boost movement in the confectionary set