Many in the industry have predicted that the steep costs of complying with the FDA’s regulations will force most (if not all) independent manufacturers out of the market. When askedwhat they would do if electronic cigarettes were forced off the market entirely, 49% of respondents said they’d return to smoking cigarettes, 28% said they’d cease using any kind of nicotine or tobacco products and 17% said they’d consider a FDA-sanctioned cessation product, such as nicotine patches, mints or gum.
“E-cigs are groundbreaking technologies that offer an alternative to combustible cigarettes,” said Kustin. “Almost half of respondents reported they’d return to combustible cigarettes if e-cigarettes were no longer available. The remainder said that they’d either use a cessation therapy such as nicotine gum, which we know doesn’t work, or they’d quit nicotine entirely, which is unlikely and unprecedented.
“In other words, if the FDA’s ruling hampers access or forces higher prices, it threatens to eliminate 99% of the industry, essentially driving vapers back into the eager arms of Big Tobacco,” he continued. “Such an outcome would be tragic, not to mention entirely inconsistent with the FDA’s earlier ‘continuum of risk’ rhetoric.”