Electronic Cigarette Maker Finiti Hires National VP of Sales

Cadmus will focus on convenience stores, in addition to other channels of trade

NORTHBROOK, Ill. -- Effective January 9, 2012, Don Cadmus joined Finiti Branding Group LLC as vice president of sales for the national division. He will focus his sales efforts on the convenience store trade.

With more than 25 years of experience in the wholesale and retail industry with companies such as Target, Sears, Murphy USA and, most recently, WL Petrey Novelty Inc., Cadmus will represent FIN Electronic Cigarettes nationally.

Cadmus brings an impressive amount of experience to the sales force at Finiti Branding Group, having previously worked in sales, manufacturing, marketing, customer service and distribution. In addition, he served nine years in the U.S. Navy.

The Finiti Branding Group is a two-generation, three-family business based in Northbrook, Ill. Finiti Branding Group was founded in 2011, the company has an onsite quality-control team and is subject to regular testing by a third party accredited by the U.S. Food & Drug Administration (FDA). FIN Electronic Cigarettes are delivered and serviced by a global network of distributor partners.

Greg Owsley of The Storied Brand conceptualized the brand story for the company, as a consultant, joining FIN in June 2011. Owsley, previously with New Belgium Brewing Co., where he created the brand positioning for Fat Tire Ale and the other New Belgium brews, spent several months studying the electronic cigarette market and crafting the FIN brand story before bringing in the creative team at Cultivator Advertising & Design in Denver to design the company's logo and packaging.