Lane Announces Partnership with Advantage Sales & Marketing

Will help manage expansion planned through 2012, beyond

TUCKER, Ga. -- Lane Ltd. has announced a new strategic partnership with Advantage Sales & Marketing (ASM) that went into effect May 7. In an ongoing effort to strengthen customer relationships, enhance distribution and provide quality customer service, Lane is joining forces with ASM, a leading U.S. sales and marketing agency for consumer packaged goods.

"I am extremely excited about our new alliance with Advantage Sales & Marketing. Their expertise in building and launching brands provides Scandinavian Tobacco Group Lane the opportunity to expand our reach and execute more effectively with our valued customers," said Kelly Michols, managing director. "With the addition of the ASM Team, our sales force is now capable of managing the expansion that's planned through the remainder of 2012 and beyond."

Founded in 1987, Irvine, Calif.-based ASM offers customized sales and marketing solutions that include headquarter sales, retail merchandising and marketing services, specialized client and customer events, publication and assisted-selling services. The company services grocery, club, convenience, natural/specialty and other channels.

Tucker, Ga.-based Lane manufactures and sells a variety of pipe tobacco and little cigars for the U.S. market. The portfolio includes Captain Black Pipe Tobacco, Winchester and Captain Black Little Cigars and Bugler Roll Your Own products. Lane was founded in 1890. The company has had various owners since 1983 and was part of Reynolds America from 2004 until acquired by Scandinavian Tobacco Group on March 1, 2011. Copenhagen, Denmark-based Scandinavian Tobacco Group is a leading manufacturer of machine-made cigars and pipe tobacco.