MEBANE, N.C. -- Vector Group Ltd.'s subsidiary, Liggett Group, has announced plans to introduce Grand Prix snus, a premium-quality pouched tobacco product designed for adult smokers who are interested in smokeless tobacco alternatives to cigarettes. Grand Prix snus will be available in a variety of test markets beginning in May 2008.
The product is the latest addition to the Grand Prix brand. Grand Prix snus will be sold at value pricing and will be available in three varieties: Original, Spearmint and Wintergreen.
Grand Prix snus will be manufactured in Sweden under an agreement [image-nocss] with Snusab, a Stockholm-based manufacturer of premium snus products.
"We have been watching the growth and development of the U.S. snus market with great interest over the past 18 months and believe there is a significant opportunity to introduce our own snus product and build on our highly successful Grand Prix tobacco franchise," said Ronald J. Bernstein, president and CEO of Liggett Group. "Grand Prix snus will offer adult consumers the highest quality product at affordable pricing. We are excited about this product launch and are confident that its taste and value proposition will appeal to a wide range of adult consumers. We are very pleased to work with Snusab, our Swedish-based manufacturing partner, in bringing premium quality Snus products to the U.S. market."
Grand Prix snus will be available in select retail outlets in Portland, Ore.; Kansas City, Mo.; Indianapolis; Dallas/Fort Worth; Raleigh, N.C.; Orlando, Fla.; and Columbus, Ohio.
Vector Group Ltd. is a holding company that indirectly owns Liggett Group LLC, Vector Tobacco Inc. and New Valley LLC. Mebane, N.C.-based cigarette manufacturer Liggett Group makes national brands such as Liggett Select, Eve and Grand Prix. It is a participant in the Master Settlement Agreement (MSA) between the tobacco industry and 46 States, and complies with the advertising and marketing restrictions contained in the agreement including the prohibition against marketing tobacco products to youth.
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