Tobacco

Murphy USA Expands ECIG Relationship

Convenience store retailer will offer FIN Advanced Vaping System

EL DORADO, Ark. --Murphy USA Inc. will offer Electronic Cigarettes International Group Ltd.'s FIN Advanced Vaping System in more than 1,200 Murphy locations in 23 states.

Murphy USA ECIG electronic cigarettes (CSP Daily News / Convenience Stores / Gas Stations)

Grand Rapids, Mich.-based ECIG is a global marketer and distributor of electronic cigarette and vapor products whose brands include FIN, Vapestick, Victory, VIP and others.

Murphy had previously carried legacy FIN products in approximately 50% of its locations. Additionally, ECIG showcased the FIN line of vaping products at Murphy's Annual National Managers Meeting in January in Orlando, Fla.

The Advanced Vaping System from FIN comes with pre-filled V-tanks, avoiding the hassle, mess and risk of filling standard vaping systems with open e-liquids. The system also comes with a large universally compatible battery.

"We are very excited to add Murphy USA to our impressive and growing roster of convenience retailers now carrying the FIN Advanced Vaping System," said Brent Willis, CEO of ECIG. "Having access to leading retailers like Murphy is a key part of our growth strategy."

Murphy introduced eight SKUs to all locations, including Bold Tobacco and Bold Menthol Starter Kits, Bold Tobacco, Bold Menthol, Cherry, Vanilla, Zero Nicotine and Cinnamon.El Dorado, Ark.-based Murphy USA is one of the largest independent retailers of gasoline products and convenience store merchandise, with more than 1,200 locations in 23 states across the South and Midwest.

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