ARLINGTON, Texas -- TNT Marketing has been selected by New License LLC to market its Fortune Lighter to convenience stores nationally.
The Fortune Lighter gives customers the opportunity to participate in a sweepstakes, the grand prize of which is $100,000. A code, placed in the tank of the lighter, is hidden by dark blue dyed butane. As the lighter is used and the butane is depleted, the code becomes visible. This code can be used as an entry PIN at www.fortunelighter.com for a chance to win one of the 108 sweepstakes prizes, including the grand prize. [image-nocss] Each person must register to play.
The lighter itself is an everyday, childproof, flint, butane lighter. Intrigued by Fortune Lighter's sweepstakes, c-store customers are likely to choose this lighter over similar available options, the companies said. With a total prize pool of $236,000 of cash and electronic prizes, the pull is strong to pick a Fortune Lighter, they added.
The potential of winning money adds great appeal, said TNT president Kennith Fries.
Our sister company, New License, AG, based in Munich, Germany, launched the Fortune Lighter to great success in Central Europe in 2004, said William Spire, CEO of Lancaster, Pa.-based New License. We are eager to launch the lighter into the U.S. market to showcase how adding an element of funthe sweepstakesto an everyday product can increase sales, build brand loyalty and enable the collection of an extensive database of customer information. TNT Marketing is a natural fit as we seek to place our lighter in as many convenience stores as possible.
TNT Marketing, Arlington, Texas, is a convenience store sales and marketing organization that represents many recognized consumer products in top c-store categories, including automotive, beverages, foodservice, frozen foods, grocery, general merchandise, HBC, and salty and sweet snacks. Bayer, ConAgra, Dole, General Mills, Mattel, Playtex, Procter & Gamble (Duracell/Gillette) and Trojan are among the category-leading brands in the TNT Marketing portfolio.
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