SCOTTSDALE, Ariz. -- Independent electronic cigarette and vaping company NJOY has announced that the latest IRI Multi-Outlet data shows that NJOY Vaping was the leading brand in the vaping segment at the close of 2014.
During the four-week period ending Dec. 28, 2014, NJOY accounted for 22.4% of combined convenience store, drug, grocery and mass merchandise channel sales, based on dollar sales from vaping e-liquids and accessories.
IRI yearend data shows that NJOY is the leading brand in terms of dollar sales and in third place for distribution, behind Vapin Plus and Haus.
NJOY Vaping dollar sales have grown period-over-period during each of the six IRI measurement periods since the brand's introduction, the company said, with retail revenue from these products increasing an average of 147% each period.
The vaping segment has seen growth in total retail revenue, up 67% from sixth months ago.
Vito Maurici, Scottsdale, Ariz.-based NJOY's senior vice president of sales, attributed the growth to the consumer's desire for unique flavor offerings and value in pricing and promotions for consumers and retailer.
NJOY is currently available in stores nationwide and is also sold in the United Kingdom, France, Spain and Germany. The Scottsdale, Ariz.-based company offers a variety of e-cigarette and vaping products in each major electronic nicotine product category (vaping, rechargeables and disposables) and trade channel (convenience store, vape shop and online), with products that are designed to offer the adult smoker a satisfying alternative to combustion smoking.
Members help make our journalism possible. Become a CSP member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.