RALEIGH, N.C. -- R.J. Reynolds Tobacco Co. has chosen Raleigh, N.C., as one of five new test markets for its Camel Snus smokeless products, beginning July 1, according to The Winston-Salem Journal.
Camel Snus comes in a small pouch that is placed between the lip and gum. The tobacco is pasteurizednot fermentedand it contains less moisture and salt than moist snuff and does not require the consumer to spit, the company said.
The Raleigh test market would include convenience stores and tobacco-retail outlets as far west as the eastern [image-nocss] part of Greensboro, spokesperson David Howard told the newspaper.
Reynolds also has selected Columbus, Ohio; Indianapolis, Kansas City, Mo.; and Orlando, Fla., as test markets, added Rob Dunham, a vice president of new growth innovation. The Winston-Salem, N.C.-based company has been testing the snus products in Austin, Texas, and Portland, Ore., for more than a year.
"We've determined that Camel Snus is a viable product concept that we will now make available in several thousand retail outlets in the seven test markets," Dunham told the paper. He said that Reynolds has not set a timetable for distributing and marketing Camel Snus nationally.
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