R.J. Reynolds Launches Retailer Website

Will provide tobacco category data, news, more

WINSTON-SALEM, N.C. -- R.J. Reynolds Tobacco Co. has launched www.EngageRJRT.com, a new password-protected website that provides the company's retail partners with "anytime" access to tobacco category information, as well as consumer and industry data that retailers can use to engage their adult tobacco consumers.

"It's all about providing valuable learning opportunities to our retail partners, giving them the
resources they need to optimize tobacco performance within their outlets," said Rick Baker, vice president [image-nocss] of trade marketing development for R.J. Reynolds. "Educating our retail partners about our business, and the category overall, is very important. The more effective we are at that, the more effective they will be in delivering winning results in their outlets."

EngageRJRT.com provides retailers with tools and information that they need to optimize their business, including customized store reports, tobacco industry news and trends, training materials for R.J. Reynolds' retail programs and more. It will be updated regularly with the latest news and information.

The company said that it hopes EngageRJRT.com will become the "go-to resource" that retailers will use to enhance tobacco category sales and overall sales within their outlets.

Winston-Salem, N.C.-based R.J. Reynolds Tobacco, an indirect subsidiary of Reynolds American Inc., is the second-largest tobacco company in the United States, manufacturing about one of every three cigarettes sold in the country. The company's brands include five of the 10 best-selling U.S. cigarette brands: Camel, Pall Mall, Kool, Winston and Doral. Click the Download Now button below to view a screenshot of the new site.