CHICAGO -- With several states developing a history with legalized marijuana, a picture of the typical legal pot consumer is slowly unfolding, according to a CSP webinar speaker.
Nik Modi, a tobacco analyst for RBC Capital Markets, New York, shared the data during a recent CSP webinar about the cannabis shopper, no longer the stereotype of an aging hippie or teenage stoner.
Here are some of those image-breaking insights …
Citing data from San Francisco-based InfoScout, Modi said legal marijuana consumers tend to be younger, 21- to 34-years-old. They live in households making more than $100,000 a year, live with a partner, have no children and hold graduate degrees.
Marijuana shoppers average two trips a year to legalized dispensaries and spend on average $52 per trip, Modi said, citing InfoScout data.
According to InfoScout, households that have purchased legalized marijuana spend $20 more on average on alcohol (across all retail channels over the past 52 weeks ending March 25, 2018) than households that didn’t, $17 more on snacks, $17 more on beverages, $12 more on vitamins and $8 more on candy.
While most legal marijuana shoppers buy their products at a brick-and-mortar locations, InfoScout says 30% will shop online in the next month.
Three out of four marijuana shoppers consume cannabis either alone or with a partner.
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