5. Most consumers stop in the c-store
Nearly three-fourths of consumers (73%) spent more than five minutes at any location in quarter one. It takes an average of two to three minutes to fill a gas tank, suggesting that many of these consumers stopped inside the store during their visit. The study, conducted with data intelligence firm Cuebiq, recommends using well-timed and targeted mobile promotions, enticing signage and thoughtful store layout to drive in-store sales.