INVER GROVE HEIGHTS, Minn. — Energy and agriculture company CHS is launching a Lighting, Image and Facilities Transformation (LIFT) project to help its convenience-store owners and operators upgrade their Cenex-branded stores inside and out. The initiative officially begins Sept. 1, 2020.
Most of Cenex’s network of 1,400 stores are locally owned and operated businesses, and launching the LIFT initiative to help those businesses upgrade their image has been an 18-month process, according to Akhtar Hussain, director of refined fuels marketing for Cenex.
“It’s important to us to make sure that we have a brand that is going to be relevant for consumers for the long run. We think that an investment in the Cenex brand could be right for a lot of local business owners,” said Hussain.
Click through for more details on the LIFT program ...