CHICAGO -- Does Generation Z, the one after those millennials, really love the wacky food mashups operators are investing money in? Maybe not so much after all.
Now that Gen Zers make up the majority of the undergraduate-college-student demographic, studying the changing preferences of these young consumers will tip off operators on what they can expect from the generation that will help determine the future of foodservice.
Here are six ways college students’ foodservice preferences have changed since 2015, according to new research in Chicago-based Technomic’s College & University Consumer Trend Report ...