JACKSONVILLE, Fla. -- Acosta Sales & Marketing, a full-service sales and marketing agency in the consumer packaged goods (CPG) industry, and Venture Sales Group (VSG), a leading foodservice sales agency in the Northeast United States, announced an agreement to partner in the foodservice channel. The combined company will provide a suite of sales and marketing services to the foodservice industry.
VSG will become a stand-alone division of Acosta and will leverage Acosta's depth of resources in areas such as marketing services, training, industry reach and client relationships. The local service, go-to-market strategy, technology platform, associates and entrepreneurial spirit that have been integral to VSG's success will continue to serve as the foundation of the division. VSG will retain its management team in its entirety.
"We are pleased to announce we are combining resources with VSG and effectively entering the foodservice channel," said Acosta president & CEO Robert Hill. "VSG's strong industry track record, talented associates and positive culture make it the perfect addition to the Acosta family. We are confident that by working together, we can build the leading foodservice agency platform in the U.S., anchored by the best associates in the industry."
VSG is focused on meeting the needs of today's foodservice customers and suppliers. Representing premier CPG companies, VSG serves the New England, metro and Upstate New York, Northeast Pennsylvania, Baltimore/Washington and Virginia/West Virginia markets.
"This is a tremendous opportunity for VSG, and we are thrilled to become part of Acosta's future," said VSG CEO/CFO Robert Wopperer. "Acosta's commitment to its people dovetails with our goal of growing a successful business while remaining a great place to work. Together, we can capitalize on the changing industry landscape, while maintaining our edge as a leading agency with top talent."
Jacksonville, Fla.-based Acosta provides outsourced sales, marketing and retail merchandising services to move products off shelves and into shoppers' baskets, ensuring clients achieve their true sales potential.
VSG is a foodservice sales agency representing premier clients in the Northeast United States.
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