Foodservice

Land of Forgotten Ingredients

Holiday needs boost 7-Eleven's sales

DALLAS 7-Eleven Inc. is touting its role as an emergency stop for last-minute Thanksgiving dinner necessities.

"7-Eleven serves as an emergency stop year-round for customers in a hurry, and during the holidays, this is especially so," said Doug Shockley, grocery category manager at Dallas-based 7-Eleven. "We know what we need to have in stock Thanksgiving, and some items might surprise you."

While soft drink purchases double and wine sales triple at 7-Eleven stores during Thanksgiving week, purchases of superpremium, imported [image-nocss] beers more than quadruple.

Grilled Big Bite hot dogs are a top-seller on Thanksgiving day. "I don't know if people get hungry, waiting for dinner to be prepared or have had enough turkey by the evening, but we have a pretty steady stream of customers buying hot dogs throughout the day," said Kent Jimenez, 7-Eleven grill category manager.

Aluminum foil, plastic plates and cups, toilet paper and diapers sales leap, as well, the company said. Firewood, disposable cameras and film also show a dramatic sales boost. 7-Eleven even carries a variety of fresh-cut flowers to set a festive table.

For Thanksgiving week, the top 10-selling grocery items at 7-Eleven are:

1. Cool Whip

2. Nestle Tollhouse Morsels

3. Kraft Stovetop Stuffing

4. Kraft Mini-Marshmallows

5. Ocean Spray Cranberries

6. Dixie Crystals Brown Sugar

7. Heinz Homestyle Gravy

8. Del Monte Green Beans

9. Del Monte Corn

10. Carnation Evaporated Milk

Milk sales jump exponentially along with other dairy products. The biggest movers this week, however, are butter and margarine, whipped and sour cream, said the company. Bacon, eggs, vanilla ice cream and bagged ice also show triple-digit increases.

"We're here with the forgotten ingredients for a favorite family recipe, basics like milk and bread, a cup of hot coffee and a newspaper, or to gas up the car before heading to Grandma's," Shockley said. "Sometimes I think 7-Eleven just provides an excuse to get out of the house and away from all the holiday madness. Whatever the reason, we're here, open and ready to meet customers' needs.

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