IRVING, Texas -- ExxonMobil has opened the first of dozens of Mobil-branded sites it has slated for Mexico, taking advantage of the country’s newly deregulated fuel market.
The first eight locations are in Queretaro, a state in the Bajio region of central Mexico, and are operated by retailer Grupo Orsan as part of a new partnership. ExxonMobil’s Texas refineries will supply the gasoline and diesel for the locations, distributed by rail to terminals in San Luis Potosi and San Jose Iturbide.
The major oil plans to open 50 Mobil-branded sites in the Bajio region by the end of first-quarter 2018. Over the next decade, Irving, Texas-based ExxonMobil is spending $300 million on fuels logistics, product inventories and marketing in Mexico.
“The opening of these first eight Mobil service stations, made possible by Mexico’s new energy policy regime, is a significant milestone for the country and our company,” said Carlos Rivas, fuels director for ExxonMobil Mexico. “We look forward to helping meet the country’s growing demand for energy with a reliable supply of high-quality fuels and a positive customer experience.”
The Mobil sites in Mexico will offer Synergy-branded fuels, which are said to offer engine-cleaning, performance and fuel-economy benefits over gasoline that meets Mexico’s minimum fuel standards. ExxonMobil will market the fuels as Mobil Synergy Supreme+, Mobil Synergy Extra and Mobil Synergy Diesel.
ExxonMobil is also launching a Guaranteed Fuels program to ensure the fuel quality and quantities being sold at its branded sites in Mexico. An independent company will conduct inspection, product testing and certification.
Mobil is just one of several U.S. gasoline brands making their debut over the past year in the recently deregulated Mexican fuel market. Others include Chevron, Arco, Valero, BP and, most recently, Shell, which opened a gas station in September 2017 near Mexico City as part of a 10-year, $1 billion investment in the market.