Marketers send digital photos of a proposed location to Spirit. The graphics group then creates a new digital image replacing [image-nocss] signs, canopies, pump skirts, valances and other design elements with the Spirit logo and patriotic red, white and blue color scheme to show how the site would appear when converted to the Spirit brand.
Images produced by the Test-Drive program can be used in a variety of ways, the company said. For example, licensees requesting approval from local permitting agencies can include Test-Drive images in their applications. Licensees can also use "after" photos when applying for a variance in cases where Spirit's image standards conflict with local ordinances.
Sites with nonconforming elements such as multilevel canopies can use the program to determine the best imaging solutions for their unique needs. And Test-Drive photos can also be used to communicate the final look of the site to installation professionals during the conversion process.
The Test-Drive program is currently available at no cost to licensees, the newsletter said.
Spirit spokesperson Vera Haskins told CSP Daily News the company will have more details when the program officially kicks off later this month.
New Hope, Pa.-based Spirit Petroleum offers a brand that enables businesses of all sizes to aggressively compete in today's tough environment. It offers flexible requirements, turnkey business solutions and a competitive credit-card processing rate. Spirit is embraced nationwide and more than half of its licensees have branded multiple locations.
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