Thorntons Flexing Its Promotional Muscles

Flex-Fuel Earth Day promotion offering free E85

LOUISVILLE, Ky. -- Thorntons Inc. has announced that on April 2, Earth Day, it launched the Thorntons Flex-Fuel Earth Day Promotion, through which customers who drive a flex-fuel vehicle and enter can have a chance to win free flex-fuel for a year.

Thorntons currently has 63 locations throughout the company's five state operating area of Kentucky, Illinois, Indiana, Ohio, and Tennessee that offer the fuel.

The Thorntons Flex-Fuel promotion will extend through Sunday, April 30.

Customers can enter the contest by logging onto the Thorntons website at and filling out the necessary information. By signing up, customers will automatically receive a free $5 Thorntons Flex-Fuel gift card (good for flex-fuel purchases for flex-fuel vehicles only).

Thorntons has been offering E85 flex fuel since 2006.

This promotion is supported and sponsored by the Indiana, Illinois and Kentucky Corn Growers Associations.

Founded by Kentucky native James H. Thornton in 1971, Thorntons is a leading independent gasoline and convenience chain retailers, currently operating throughout the Midwest under the brand name Thorntons. With more than $2.3 billion in revenue, Thorntons is the largest privately held corporation in the Commonwealth of Kentucky. Based in Louisville, Ky., Thorntons operates 166 gasoline and convenience stores, car washes and travel plazas in five states: Kentucky, Illinois, Indiana, Ohio, and Tennessee. It also distributes its petroleum products through its wholly owned Thornton Transportation Co. and operates a river bulk storage terminal in Louisville.