AUSTIN, Texas -- Through a request by Kwik Chek Food Stores, PriceAdvantage, a fuel price management software company and division of Skyline Products, has integrated its software with P97 Networks' PetroZone Retail Fuels Module (RFM) powered by Microsoft Dynamics AX modern point-of-sale system (mPOS).
Kwik Chek will combine critical data from the mPOS with other data sources into a single, easy-to-use PriceAdvantage interface. By consolidating disparate data, Kwik Chek staff will be able to determine the right fuel price for each of its 39 convenience stores across Texas and Oklahoma, and then quickly deliver those prices to the street, receiving confirmation when complete.
The integration is representative of both PriceAdvantage and P97 goals--to provide solutions that consolidate disparate systems in order to streamline workflows and provide greater insight and accuracy for day-to-day operations.
PriceAdvantage provides a seamless integration with PetroZone as well as Kwik Chek's instances of PDI Enterprise and Simmons to consolidate accounting and tank-level data, providing their fuel pricing team with real-time performance data as well as historical information on volumes, margins and replacement costs. The PetroZone RFM powered by Microsoft Dynamics AX mPOS connects legacy systems with centralized management capabilities to enable improvements in inventory, pricing and supply processes.
The Kwik Chek c-stores will also be deploying P97's PetroZone Mobile Commerce Platform.
PriceAdvantage is regarded in the fuel pricing software industry as a solution that provides numerous pre-built integrations with industry leading software, allowing customers to be up-and-running in just weeks.
"Kwik Chek selected PriceAdvantage to help us automate and expedite fuel pricing to all of our stores, knowing faster, accurate pricing would have a direct impact on productivity and profitability," said Kevin Smartt, Kwik Check CEO. "With this integration, we can now establish new prices with PriceAdvantage and automatically push them to the PetroZone POS, gas pumps and price signs--then receive confirmation that the changes where indeed made."
The tech firms announced the integration deal at the 2015 Conexxus Annual Conference in Annapolis, Md.
Both PriceAdvantage and P97 "are committed to open published API integrations to the Conexxus standards, which means fast deployments for clients," said Don Frieden, P97 Networks CEO. "Their technology enables real-time price updates, which we believe is a must-have capability for consumers using mobile apps and for retail fuel merchants who want to grow their business and margins."
PriceAdvantage's highly configurable solution allows fuel marketers to execute their specific fuel pricing strategy faster and more accurately by reducing manual processes and human errors. PriceAdvantage enables customers to make rapid, informed fuel pricing decisions based on their own business rules, then automatically post new prices to their POS systems, fuel pumps and price signs, and then receive price change confirmation.
Colorado Springs, Colo.-based PriceAdvantage is a privately held U.S. company singularly focused on fuel pricing software. Its parent company, Skyline Products, produces software solutions and thousands of American-made gas-price and transportation signs annually.
Based in Houston, P97 provides the PetroZone Mobile Commerce Platform, cloud-based mobile commerce and behavioral marketing solutions and is Microsoft GISV providing the PetroZone Retail Fuels Module powered by Microsoft Dynamics AX for the convenience-store and gas-station marketing industry. P97's solutions enhance the ability of c-store operators, marketers and oil companies to attract and retain customers by providing technology that securely connects millions of individual mobile phones and connected cars with identity and geo-location-based software technology to create truly unique connected-consumer experiences.
P97 worked with Microsoft to develop The Microsoft Retail Fuels & Marketing Reference Architecture and actively participates in the development of industry standards bodies such as Conexxus to help promote published system interfaces, ease of integration and frictionless commerce.
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