Charged-up westerners
These consumers are most open to buying an electric vehicle (EV), likely because states such as California have invested heavily in charging infrastructure.
Westerners were also most likely to say the brand of fuel was important in deciding which gas station or c-store to visit. They could be less sensitive to fuel prices, which trend higher than the national average here. For retailers in the West, brand can tip the scales more so than in any other region.