WASHINGTON -- In a strange bedfellows-type advertising twist, drivers pulling up to gasoline pumps around the Washington, D.C., region will receive a reminder that the Washington Metropolitan Area Transit Authority (Metro) is an environmentally friendly alternative to filling their tanks and emptying their wallets.
Starting this week, the Metro has placed Go Green on Metro advertisements on top of gasoline dispensers at 75 area gas stations, it said.
The advertisements feature a picture of a new Go Green Metrobus (pictured), which [image-nocss] runs on compressed natural gas and is wrapped with pictures of outdoor landscapes. This is the first time Metro is advertising at gas stations.
The campaign will run for two months at 38 gas stations in Maryland, 11 gas stations in Virginia and 26 gas stations in the District of Columbia. The Metro did not name the gas stations or brands participating in the campaign.
Each advertisement will be viewed by an average of 27,750 customers each month, the Metro estimated.
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