2016 Consumer Report
Learn Your ABZs
The second annual CSP-Technomic Inc. exclusive consumer research study plows into the next emerging population group, the one whose age by definition leaves them hard to define, but whose traits and expectations are rapidly forming. While demographers peg Gen Z as being born roughly between 1993 and 2012, we are focusing on the older, leading edge of the group—the 16- to 22-year-olds—who make up 9% of our nation.
In the following pages, we’ll take you into Gen Z’s umbilical attachment to technology and how gizmos will influence every purchase behavior, from the cars they’ll drive to the food they'll digest.
How kids these days are using your stores
What They Want
The first fully plugged-in generation uses technology as a tool
The first age group to grow up with smartphone technology: How this shapes their view
To see last year's Consumer Report, click here.