SAN ANTONIO -- Andeavor, which operates Giant convenience stores in the Southwest, SuperAmerica c-stores in the Minneapolis-St. Paul area and ampm c-stores in Southern California, is evaluating its brand selection and putting together a singular offering across its whole network, Mike Morrison, senior vice president of marketing, said at the company’s 2017 Investor and Analyst Day on Dec. 5.
At the event to preview Andeavor’s strategic plans and financial objectives for 2018 through 2020, Morrison outlined the San Antonio-based company’s marketing strategy following its acquisition of Western Refining Inc., which closed in June.
Andeavor, an integrated marketing, logistics and refining company with 10 refineries in the midcontinent and western United States, changed its name from Tesoro Corp. on Aug. 1. Its retail-marketing system includes about 3,200 gas stations and convenience stores marketing fuel under brands such as Arco, SuperAmerica, Shell, Exxon, Mobil, Tesoro, USA Gasoline and Giant.
“Where our opportunity lies is to be exceptional at both fuel and convenience marketing,” said Morrison. “We’re very excited for the future on the marketing side of the business. We’re on target to achieve $50 million in synergies from the Western business, as well as adding $300 million of profitability growth, and it will achieve $1.2 billion of EBITDA by 2020.”
Here are the five ways the company plans to accomplish those goals …