NAPERVILLE, Ill. -- BP it is piloting its am/pm brand, already entrenched on the West Coast, in South Florida, it said. Under the South Florida pilot program, BP Connect company-operated and franchise convenience stores will be rebranded am/pm.
The convenience stores offer a variety of choices, including fresh food and beveragesthe To Go area featuring chilled, hot and baked foods, the Thirst Oasis offering up to 24 different fountain drinks.
This will add to the more than 900 successful am/pm locations already in operation west [image-nocss] of the Rockies and 2,000 sites internationally, helping BP build its network and business, and enabling us to reach more consumers with our products and services, said Polly Flinn, president of BP U.S. Convenience Retail Operations. With this pilot program, we are bringing together BP's strongest consumer brands under one roof.
The South Florida am/pm offer will include the Wild Bean Caf a, which offers a great range of coffees, fresh-baked pastries, made-to-order toasted sub sandwiches, soups and fresh salads. Locations will also sell a full range of Amoco fuels. Longer-term plans for further expansion of the am/pm brand will be decided following the pilot and announced at a later date.
By bringing am/pm to South Florida, we are expanding our offer and providing franchisees with the opportunity to be part of a brand with a proven track record of success and growth, said Ben Amante, BP's vice president of franchising in the United States.
BP markets more than 15 billion gallons of gasoline every year to U.S. consumers through 13,000 retail outlets. The am/pm brand is also recognized internationally, with 2,000 locations in Japan, Mexico and Brazil. BP is the single, global brand formed by the combination of the former British Petroleum, Amoco Corp., Atlantic Richfield (ARCO) and Burmah Castrol.
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