Ashley’s input hasn’t stopped with coffee. “Lots of wine has been consumed over Cumberland Farms talk,” she said. “We talk about everything: toilet-seat covers, logos, floor plans for stores.”
“Ashley has been the rock of my life through the darkest of days, the thickest of fogs—my wife has always been there for me, no matter what,” said Haseotes. This includes during a particularly tough time when their son, Nicholas, was fighting cancer, from which he has since recovered.
“I realized that no matter how much effort I could put forth toward anything, this was out of my hands,” and that the experience was ultimately transformative, he said. It led to him and Ashley founding One
Mission, a charity that supports families who have children in the hospital battling cancer. And it changed him.
“It impacted me in how I wanted to be … as a man and a father and as brother and son and leader for our business,” he said. “All of that combined really helped to shape my principles, my thinking about the company. And I started focusing on very strong, very simple principles for our business.”
Above: Carl Rick (left) and Greg Scriver of Kwik Trip, Mike Auger of RAI Trade Marketing Services, Joe Fragnito of R.J. Reynolds Tobacco, and Don Zietlow and Mark Zietlow of Kwik Trip