QMart is Houston-based Northwest Petroleum's proprietary convenience-store chain built "with modernity and technology at its core," according to Chief Marketing Officer Meelad Al-Arashi.
In addition to foodservice, bold colors and a cigar case, the QMart prototype store includes free Wi-Fi, made-to-order foodservice, self-ordering kiosks and Rainforest Alliance-certified coffee.
QMart’s made-to-order menu is crafted with freshly prepared ingredients. Self-ordering kiosks allow consumers to skip the lines and customize their order. Customers can also watch as their food is cooked.
Benefits include Fueling Recognition program, which allows travel center leaders to recognize employees with in-app points redeemable for thousands of items