Rebelez Rises

Promoted to executive vice president, COO at 7-Eleven

DALLAS -- At 7-Eleven Inc., Darren Rebelez has been promoted to executive vice president and chief operating officer, reporting directly to Joe DePinto, according to an internal memo obtained by CSP Daily News. Rebelez joined the convenience retail company in July 2007 as senior vice president of store operations from Exxon Mobil Corp., where he ran that company's On the Run retail and franchise business.

As executive vice president and COO, he will oversee all business operations of the company and continue to drive 7-Eleven's domestic growth. Reporting to Rebelez [image-nocss] are Franchising & Real Estate, Construction & Maintenance, Gasoline, Business Transformation, Loss Prevention and Operations Support.Masa Asakura will assume the role of executive vice president of international and focus solely on international growth.

"Darren is a proven talent in both operations and merchandising, and his solid leadership skills have allowed him to build strong teams and forge close relationships with suppliers and vendors across our industry," Joe DePinto, 7-Eleven's president and CEO, said in 2007. "We are excited to have him join our team as he will be a valuable asset to our organization. We will benefit from his extensive convenience retailing background and experience, and I know he shares and believes in our approach to servant leadership and our vision to be the best retailer of convenience."

At ExxonMobil, he also led the company's U.S. Distributor Fuels Pricing organization and guided its U.S. Category Management unit.

Prior to that, Rebelez, like DePinto, accrued critical industry experience at Louisville, Ky.-based Thornton Oil Corp. He was vice president of merchandising, directing strategic planning, category management and marketing for the company's c-store chain. His duties included presiding over Thornton's bakery subsidiary.

Dallas-based 7 Eleven operates, franchises or licenses approximately 7,800 7-Eleven stores in North America. Globally, 7-Eleven operates, franchises or licenses more than 35,500 stores in 17 countries. During 2007, 7-Eleven stores worldwide generated total sales of more than $46.6 billion.