CHICAGO -- Information Resources Inc. (IRI), a provider of enterprise market information solutions for the consumer packaged goods (CPG), retail and healthcare industries, said that Andrew A. Salzman recently joined the company as executive vice president and global chief marketing officer.
In this role, Salzman is responsible for global marketing and innovation, supporting the continued business transformation of IRI. He brings to IRI more than 25 years of proven leadership skills in driving business transformation initiatives, generating innovative [image-nocss] marketing ideas to solve complex challenges and building high performance teams and systems that bridge product development, marketing, client service and sales.
Andrew is a world-class marketing professional, and we are delighted to have him join our leadership team, said IRI president and CEO Scott W. Klein. As we continue to develop, deliver and market the next generation of innovative solutions and services for CPG, retail and healthcare, Andrew's vast marketing expertise, business strategy acumen, and proven track record for transformational thinking will be of tremendous value to both our organization and to our clients.
Prior to joining IRI, Salzman led corporate marketing for six years at Siebel Systems, where he helped drive its business model transformation. This transformation moved Siebel from a traditional customer relationship management (CRM) vendor selling the best CRM software, to a trusted solutions partner selling CRM as an enabling platform to achieve better customer-driven results.
Before Siebel, Salzman ran worldwide marketing for Compaq Computer where he provided leadership supporting the integration of Compaq, Tandem and Digital Equipment Corp. While at Compaq, he led brand integration strategy and portfolio management initiatives, while launching a globally aligned branding effort supporting a common vision and business strategy.
Prior to Compaq, Salzman ran worldwide marketing for Kodak's $8 billion consumer imaging division. He actively drove early stage business transformation efforts to create new revenue streams attending the convergence of traditional and digital imaging platforms.Members help make our journalism possible. Become a CSP member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.