NEW YORK -- Shell is the No. 1 gasoline service station brand in the United States, according to a rolling survey of consumers, but most fuel brands are in the “boredom” stage of their relationships with consumers.
“Gas service stations are all at (or on the verge of) the boredom stage among adults in the United States,” said BERA Brand Management Inc., a New York firm that measures consumer preferences in terms of a “love curve” that ranges from a “new” relationship to “divorce,” with the top of the bell curve showing “love” for a brand.
Here’s a look at how major gasoline service-station brands and select grocery/convenience-store brands rated recently …